Selling without a platform taking a slice of every order, and without being stuck with a theme you cannot change. We build webshops for SMEs, connected to the systems where your stock and accounting already live.
THE TRADE-OFF
When custom, when a platform
Honestly: if you are just starting and sell a handful of products with no special requirements, a standard platform is often faster and cheaper. We will say so — it saves you thousands.
Custom becomes interesting once you hit walls: integrations that do not exist, a checkout that does not match how you sell, loading times costing you conversion, or transaction fees that add up to more per month than maintaining your own shop.
- Stock integration — no sold products still showing as available.
- Accounting integration — orders and invoices without retyping.
- iDEAL and common payment methods — via the payment provider you prefer.
- Fast product pages — in e-commerce, speed is revenue.
- Visible in Google — product data delivered as structured data.
- No commission per order — you pay for the build, not for your revenue.
COST COMPARISON
What does a webshop cost over three years?
Example based on roughly a hundred orders a month at an average order value of €75. The balance tips sooner than most entrepreneurs expect.
| Cost item | Platform | Custom |
|---|---|---|
| Build or setup | €0 – €1,500 | from €4,500 |
| Monthly subscription | €30 – €90 | €19 – €49 |
| Transaction fees | 0.5–2% of revenue | only your payment provider's |
| Integrations | per app, €10–€40 p/m | one-off, included |
| Indicative 3-year total | €5,000 – €10,000 | €6,000 – €10,000 |
EXAMPLE WITH INDICATIVE FIGURES, JULY 2026 · ACTUAL COSTS DEPEND ON REVENUE AND NUMBER OF INTEGRATIONS
FREQUENTLY ASKED
About webshops
What does a webshop cost with you?
Because every shop differs, you get a proposal with a fixed price up front. A compact shop with a limited range starts around €4,500; with stock and accounting integrations it is higher. You know the amount before we start.
Can you migrate my existing shop?
Yes. We bring products, customers and order history across, and set up redirects so your product pages keep their rankings.
What about returns and shipping?
We set up shipping rules, return flows and labels the way you handle them today. Where a carrier offers an integration, we use it.
Can an AI agent be added for customer questions?
Yes, and for webshops that is often the first place it pays off: questions about delivery, returns and status are frequent and factual. See the webshop case where 80% of questions are answered automatically.
Need a webshop that grows with you?
Tell us what you sell and where you are stuck. We will say honestly whether custom or a platform is wiser.