We make money from new construction. Therefore, this is the comparison in which we must be the sharpest.
Improvement is the right route when the technology is healthy and only content, speed or conversion are inadequate. Rebuilding pays off when the problem is the foundation: an outdated system, a heavy theme or a structure that no longer fits. The test is whether the improvement you want fits within the current basis.
NEXT TO EACH OTHER
The differences at a glance
| ASPECT | Improve | New construction |
|---|---|---|
| Costs | Lower, focused | From €895 |
| Lead time | Days to weeks | Two to four weeks |
| Risk to positions | Small, addresses remain | Real without proper migration |
| Result | Limited to what the base allows | No technical limitations |
| Speed gain | Limited with a heavy theme | Completely |
| Future | You postpone the decision | Basis for years |
WHEN WHAT
The test that decides it
Ask the question: does what I want fit within the current basis? Missing texts, an unclear structure or too little evidence can easily be resolved within an existing site.
If the site is slow because of the theme, runs on outdated software, or if every change has to be made in a roundabout way - then improving it means sweeping with the tap open and you pay twice.
- Improve with good technique — and inadequate content.
- Improving on a limited budget — targeted intervention where it pays off.
- Improve in good positions — don't touch what works.
- Improvement as the first step — measure what helps, then decide.
- New to a heavy theme — you can't get any speed in it.
- New to outdated software — a security risk that remains.
- New with a structure that does not fit — if the design itself is the problem.
- New at high maintenance — when management costs more than building.
FREQUENTLY ASKED QUESTIONS
More about the choice
Can you improve my existing site?
This is often the case with sites using standard technology. With heavy page builders our profit is limited and we say that honestly - then continuing with your current builder is sometimes wiser than hiring us.
How do I know if my technique is healthy?
Test your site on a phone with WiFi and check Search Console to see if your pages are indexed. Slow and poorly indexed usually points to the basics; fast but few requests indicates content.
How much does a quick scan cost?
We do an initial assessment free of charge: speed, indexation and the most striking conversion points. Then you will know for yourself whether improvement is sufficient.
CONTINUE READING
Of course, continue reading about this subject.
Improve or again start?
Send us your address. We honestly say whether your site is worth building on.