Knowledge base for business owners.
Concepts from websites, software and AI, explained in plain language. No jargon, no sales pitch: just what it is and when it matters.
CONCEPTS
What does it actually mean?
Each concept starts with a short answer, followed by what you should do with it in practice.
UNDERSTANDINGWhat is above the fold?Above the fold is the part of a web page that is visible without scrolling. The term comes from the newspaper world. On the internet there is…UNDERSTANDINGWhat is alt text?Alt text is a short description in the code of an image that tells what it shows. Screen readers read it to…UNDERSTANDINGWhat is conversion?Conversion is the share of visitors who perform the desired action: sending a request, calling or purchasing. One hundred visitors and two…UNDERSTANDINGWhat is Core Web Vitals?Core Web Vitals are three metrics that Google uses to assess the experience of real visitors: LCP measures how quickly the largest…UNDERSTANDINGWhat is the GDPR?The GDPR, General Data Protection Regulation, is the European privacy law that regulates how organisations handle personal data.…UNDERSTANDINGWhat is DNS?DNS, domain name system, translates a domain name to the technical address of the server where your site is located. Without DNS you would have a…UNDERSTANDINGWhat is an A/B test?An A/B test shows two versions of a page to different visitors and measures which one performs better. This is how you replace an opinion...UNDERSTANDINGWhat is an AI agent?An AI agent is software that independently performs a defined task: answering a question, looking up data in your systems,…UNDERSTANDINGWhat is an AI hallucination?An AI hallucination is an answer that sounds smooth and confident but is factually incorrect: a fabricated source, a…UNDERSTANDINGWhat is an API connection?An API connection is an automatic connection between two software systems, with which they exchange data without…UNDERSTANDINGWhat is an API key?An API key is a unique string of characters that identifies a system to another service. Whoever has the key can…UNDERSTANDINGWhat is a backlink?A backlink is a link from another website to yours. Search engines treat such a link as a recommendation: the more…UNDERSTANDINGWhat is a call to action?A call-to-action, often abbreviated as CTA, is the element that invites the visitor to take one specific step: a button, a…UNDERSTANDINGWhat is a canonical URL?A canonical URL is a reference in the code of a page that indicates which address is the official version. That is necessary because…UNDERSTANDINGWhat is a CDN?A CDN, content delivery network, is a network of servers located around the world that stores and delivers copies of your site from…UNDERSTANDINGWhat is a CMS?A CMS, or content management system, is software that allows you to store texts, images and pages on your…UNDERSTANDINGWhat is a cookie notification?A cookie notification asks visitors to consent to cookies that are not strictly necessary, such as analytics and advertising cookies.…UNDERSTANDINGWhat is a domain name?A domain name is the address that visitors enter to reach your website, for example agentslabs.net. You don't buy it, you rent it...UNDERSTANDINGWhat is a favicon?A favicon is the small icon that appears in the browser tab, in your bookmarks, and sometimes in search results. It seems like a…UNDERSTANDINGWhat is a featured snippet?A featured snippet is the highlighted block at the top of the search results in which Google provides a direct answer, with reference to the source. It…UNDERSTANDINGWhat is a funnel?A funnel is the route that someone takes from first introduction to customer, usually in steps: awareness, interest, consideration and…UNDERSTANDINGWhat is a Google Business Profile?A Google Business Profile is the free listing that helps your business appear in Google Maps and local search results, with…UNDERSTANDINGWhat is a headless CMS?A headless CMS is a system in which you manage content without determining how it looks. The content is delivered via an API…UNDERSTANDINGWhat is a customer portal?A customer portal is a protected part of your website where customers see their own data after logging in: the status of a…UNDERSTANDINGWhat is a landing page?A landing page is a web page that is created for one specific visitor with one specific question, and that leads to one action...UNDERSTANDINGWhat is an LLM?An LLM, large language model, is software that is trained on enormous amounts of text and predicts which…UNDERSTANDINGWhat is a meta description?A meta description is a short summary in the code of your page that search engines can show below your search result. He…UNDERSTANDINGWhat is a meta title?A meta title is the title of your page as it appears in search results and the browser tab. He is one of the strongest…UNDERSTANDINGWhat is an MVP?An MVP, minimum viable product, is the smallest version of a system that is really usable and from which you learn whether the approach is correct.…UNDERSTANDINGWhat is a native app?A native app is built for one specific operating system, iOS or Android, in that platform's programming language. That gives the…UNDERSTANDINGWhat is a privacy statement?A privacy statement is the public explanation of what personal data you collect, why, how long you keep it, with whom you collect it...UNDERSTANDINGWhat is a progressive web app?A progressive web app is a website that behaves like an app: you can put it on your home screen, it works partly offline and…UNDERSTANDINGWhat is a responsive website?A responsive website automatically adjusts its layout to the screen size, so that the same page is usable on phone,…UNDERSTANDINGWhat is a REST API?A REST API is the most common way in which software systems exchange data over the Internet. It works with fixed addresses and…UNDERSTANDINGWhat is a rich snippet?A rich snippet is a search result that is enriched with extra information: stars, prices, expandable questions, cooking times or…UNDERSTANDINGWhat is a sitemap?A sitemap is a file, usually sitemap.xml, that contains all the pages you want indexed. Search engines use it…UNDERSTANDINGWhat is an SSL certificate?An SSL certificate encrypts the traffic between your visitor's browser and your server, so that you cannot read along or make changes along the way...UNDERSTANDINGWhat is a UTM code?A UTM code is an addition to a link that your analytics package uses to register where a visitor comes from. You link source,…UNDERSTANDINGWhat is a processing agreement?A processing agreement is a written agreement with each party that processes personal data on your behalf: your hosting party,…UNDERSTANDINGWhat is a web application?A web application is software that runs in a browser and with which users perform work: entering data, searching, approving…UNDERSTANDINGWhat is a webhook?A webhook is an automatic message that one system sends to another as soon as something happens: an order placed, a…UNDERSTANDINGWhat is a wireframe?A wireframe is a simple sketch of a page or screen that only shows the layout: which parts there are, in which…UNDERSTANDINGWhat is a keyword?A keyword is the term that someone types into a search engine. It is not a single word but usually a whole question or phrase. Where it…UNDERSTANDINGWhat is GEO?GEO stands for generative engine optimization: ensuring that your company is mentioned and quoted in answers from AI assistants such as…UNDERSTANDINGWhat is Google Ads?Google Ads is the advertising system that allows you to appear at the top of the search results and pay per click. You decide on which…UNDERSTANDINGWhat is Google AI Overviews?Google AI Overviews are AI-generated summaries that appear above regular search results, composed of multiple…UNDERSTANDINGWhat is Google Analytics 4?Google Analytics 4 is a free service that measures what visitors do on your website: which pages they view, how long they stay and…UNDERSTANDINGWhat is Google Search Console?Google Search Console is a free service from Google that shows how your website is performing in the search results: on what…UNDERSTANDINGWhat is the difference between SEO and SEA?SEO is search engine optimization: unpaid positions that you earn with technology, content and authority. SEA is search engine advertising:…UNDERSTANDINGWhat is the difference between UX and UI?UX, user experience, is about how something works: can someone achieve their goal without faltering. UI, user interface, is about how it…UNDERSTANDINGWhat is hreflang?Hreflang is a flag that tells search engines which language version of a page belongs to which language or region. Without that marking…UNDERSTANDINGWhat is human-in-the-loop?Human-in-the-loop means that a human is in the process of checking or approving decisions of a system before they…UNDERSTANDINGWhat is llms.txt?llms.txt is a text file at the root of your website that provides a concise, machine-readable summary of what you offer and where…UNDERSTANDINGWhat is low code?Low-code is a way to build software with visual building blocks and settings instead of programming code. You click screens…UNDERSTANDINGWhat is no code?No-code is building applications by visually assembling components without writing a line of code. You set…UNDERSTANDINGWhat is prompt engineering?Prompt engineering is the careful formulation of instructions for a language model to get useful answers: role, context,…UNDERSTANDINGWhat is RAG?RAG stands for retrieval augmented generation. For each question, the language model first receives the relevant parts from your own…UNDERSTANDINGWhat is remarketing?Remarketing is showing advertisements to people who previously visited your website, recognized via a cookie or pixel. Because they already…UNDERSTANDINGWhat is robots.txt?robots.txt is a text file in the root directory of your website that tells search engines which parts they can and cannot visit. It…UNDERSTANDINGWhat is SaaS?SaaS stands for software as a service: software that you purchase monthly or annually and use via your browser, while the supplier…UNDERSTANDINGWhat is search intent?Search intent is the purpose behind a search query: does someone want to know something, buy something, find a specific site or compare something.…UNDERSTANDINGWhat is SEO?SEO stands for search engine optimization: the total amount of work that ensures that your website is better found in search engines.…UNDERSTANDINGWhat is social proof?Social proof is the phenomenon that people base their choice on what others did, especially when in doubt or unfamiliarity. On a…UNDERSTANDINGWhat is structured data?Structured data is extra code in a page that explicitly tells search engines what the content means: that this is a price, that that...UNDERSTANDINGWhat is two-factor authentication?Two-factor authentication requires a second piece of evidence in addition to your password, usually a code from an app on your phone. Also who you…UNDERSTANDINGWhat is UX writing?UX writing is writing the functional text in an interface: buttons, labels, error messages, subheadings and empty screens.…UNDERSTANDINGWhat is WCAG?WCAG stands for Web Content Accessibility Guidelines: the international guideline for websites that are usable for people with…UNDERSTANDINGWhat is web hosting?Web hosting is the service that stores your website on a server that is connected to the Internet day and night, so that visitors can…UNDERSTANDINGWhat is WooCommerce?WooCommerce is a free extension that turns a WordPress site into an online store, with products, shopping cart and payments. It's…UNDERSTANDINGWhat is WordPress?WordPress is a free content management system that allows you to manage a website without any programming knowledge. It is expandable with…
WHAT DOES IT COST?
Prices without detour
Price ranges with what you get for that class, and what the price is determined by. No quotation form required to get an indication.
COSTSHow much does an AI chatbot cost?An AI chatbot that answers from your own documentation starts at around €2,950. With links to your systems, multiple channels…COSTSWhat does an API connection cost?An API connection between two systems starts at around €950 when both packages have a modern API and the data…COSTSHow much does a booking system cost?A booking system in your own website starts at approximately €950 for a simple agenda with confirmation email. With payments,…COSTSHow much does a dashboard cost?A dashboard that shows figures from one source starts at around €2,950. With multiple sources, calculated values and user roles…COSTSHow much does a customer portal cost?A customer portal starts around €2,950 for a simple environment in which customers log in and see their status and documents. With…COSTSWhat does an MVP cost?An MVP: one fully functional process, with real users: starts at around €2,950 and typically ranges between €2,950 and €8,000.…COSTSHow much does an online store cost?A custom webshop starts at approximately €4,500 for a clear range with payment and shipping. With stock coupling,…COSTSHow much does a website renewal cost?Renewing a website costs the same as building a new one: from €895 for five pages and €1,795 for twelve pages with blog.…COSTSHow much does website maintenance cost?Website maintenance consists of hosting, security updates, backups, monitoring and minor content changes. For us that is…COSTSHow much does business email cost?Business e-mail on your own domain costs €6 per user per month, including spam filter and support. That's more expensive than…
GUIDES
How do you approach it?
Practical step-by-step plans for questions that keep recurring in sales conversations.
GUIDEHow do you start a blog that yields something?A blog delivers when each article answers a question that customers actually ask you, and when you do it for at least…GUIDEHow do you manage Google reviews?You manage reviews by responding to all - including and especially critical ones - factually and without emotion, and by consistently caring for reviews...GUIDEHow do you assess a website quotation?You do not judge a website quotation on the final amount, but on scope, ownership and costs over three years. Big price differences…GUIDEHow do you determine the right keywords?You determine keywords by starting with the questions that customers actually ask you, checking them in Google for what is happening now...GUIDEHow do you calculate the ROI of an AI agent?You calculate the ROI by multiplying the time spent on repetitive questions by the hourly rate and the number of working weeks, and…GUIDEHow do you protect your website against spam?You stop form spam with a honeypot field that people don't see but robots fill in, a time control that takes place too quickly...GUIDEHow do you choose a hosting party?Choose hosting on tested backups, a server within the EU, accessible support and the option to transfer your data…GUIDEHow do you choose a web developer or agency?You choose a web developer by asking about ownership of the code, the costs over three years instead of just the construction price, who…GUIDEHow do I get to the top of Google?You get to the top by offering the best answer for one specific search question on a site that is technically sound, and by being patient...GUIDEHow do you connect systems without replacing everything?You connect existing systems by first mapping which data is entered twice and where, checking whether both…GUIDEHow do you get your business on Google Maps?You get to Google Maps by creating and verifying a Google Business Profile, usually via a code by post or telephone. Work…GUIDEHow long does it take to build a web application?One well-defined process is usually operational in six to eight weeks. A portal with links and multiple user roles takes three…GUIDEHow long does it take to build a website?A five-page website is usually live within two weeks, a twelve-page site with blog within four weeks, and…GUIDEHow long does it take for Google to index my site?Indexing a new site usually takes a few days to a few weeks. Single new pages on an existing site…GUIDEHow do you make a good call-to-action?A good call-to-action uses a concrete verb that says what is happening, lowers the threshold as much as possible, is visible...GUIDEHow do you make your website GDPR-proof?You make a website GDPR-proof by only asking for data that you really need, explaining in plain language what you do with it,…GUIDEHow do you make your website faster?The biggest speed gain for almost every website is in images: delivered too large, in an outdated format and without…GUIDEHow do you remove resistance to AI in the workplace?You can remove resistance to AI by first identifying the real concern: usually job security: and giving an honest answer...GUIDEHow do you optimise images for your website?You optimise images by exporting them at the size they are displayed at, saving them as WebP, width and height…GUIDEHow do you arrange passwords for your team?Workable password policies revolve around three things: a password manager so no one has to remember, two-factor authentication on…GUIDEHow do you write good titles and descriptions?A good title puts the search term first, remains under about sixty characters and promises something concrete. A good description includes…GUIDEHow do you write for AI answering machines?You write for AI answer engines by opening each page with a self-contained answer of forty to sixty words, each…GUIDEHow do you write web texts that work?Good web texts start with the answer instead of the lead-in, use concrete numbers instead of adjectives...GUIDEHow do you create an AI policy for your company?A workable AI policy determines which data is never allowed in an AI tool, which tools are allowed, when a human...GUIDEHow do you set up Google Search Console?You set up Search Console by adding your site, proving ownership via a DNS record or a file on your server, and…GUIDEHow do you set up structured data?You set up structured data by adding the appropriate schema per page type in JSON-LD format: organisation and WebSite…GUIDEHow do you move your website to another party?You move a website by first checking that the domain is in your name, then making the new environment fully functional,…GUIDEHow do you collect reviews that work?You collect useful reviews by asking for them shortly after delivery, with a direct link and a specific question instead of…GUIDEHow do I know if my website is indexed?You check this by typing site:yourdomein.nl into Google. If your pages appear, they are indexed. Nothing appears...GUIDEHow do you become findable in ChatGPT and Perplexity?You will be mentioned in AI answers by writing pages that answer a sub-question briefly and independently, your facts everywhere…GUIDENew website without losing your positions in GoogleYou maintain your positions with a new website by permanently redirecting each old address to the most suitable new address...GUIDEWhy should you never just cancel your domain name?A canceled domain name is released after a grace period and can be registered by anyone. Names that send traffic or email…GUIDEWhy don't visitors get in touch?Visitors usually don't contact us because the page doesn't answer their question before they have to choose: no price indication, no…GUIDEWhy is my website not found in Google?The most common cause is that pages are not indexed: they don't appear in Google at all, regardless of their quality.…GUIDEWhen does automation pay for itself?Automation pays for itself when the time saved times your hourly rate times the number of weeks per year is higher than the…GUIDEWhat do you do if your website is hacked?If a website has been hacked, first take the site offline or into maintenance mode, change all passwords, restore from…GUIDEWhat do you need before starting a website project?To get started you need: access to your domain and hosting, your logo in a scalable file, texts or the willingness to put them together...GUIDEWhat should be on an about us page?A good about-us page answers the question of why someone would trust you: who works there, what you did before, how you work and…GUIDEWhat does a bad website cost you in customers?A bad website costs your customers in three ways: visitors who drop out while loading, visitors who don't find what they want...GUIDEWhat are the pitfalls of having a website built?The biggest pitfalls are: no defined scope, which makes everything extra work, no agreement about ownership of the code, comparison...
COMPARISON
This or that?
Two options side by side, with a judgment per situation: even when the answer is that you don't have to purchase anything from us.
COMPARISONAI agent or Additional employee?An AI agent is cheaper and scales indefinitely for repetitive questions with a clear answer that is stored in your systems. A…COMPARISONChatbot or AI agent?A chatbot works with predetermined questions and answers and gets stuck as soon as someone formulates it differently. An AI agent understands the…COMPARISONOwn system or booking platform?A booking platform brings visibility and new customers and charges a commission per booking. Your own system costs a one-off…COMPARISONFreelancer or Agency?A freelancer is usually cheaper and more direct: you speak to the creator himself. An agency offers continuity and multiple disciplines,…COMPARISONKeep it manual or Automate?Automation pays off for work that is repetitive, has clear rules and is prone to manual errors. Manual control is better with…COMPARISONRent or Buy?When renting, you pay a low monthly amount without purchase costs, but the site remains the property of the builder and stopping usually means…COMPARISONOpen source or Closed system?Open source software is freely available and can be modified by any developer, so you are not tied to one supplier. A…COMPARISONSEO or Google Ads?Google Ads delivers direct traffic for which you pay per click and that stops as soon as you stop. SEO delivers traffic that takes months to generate…COMPARISONStandard package or custom development?A standard package is almost always the wisest choice when your process is similar to that of others: it is available tomorrow,…COMPARISONImprove or Build New?Improvement is the right route when the technology is healthy and only content, speed or conversion are inadequate. Rebuild…COMPARISONWebsite or App?A website or web application is accessible via a link, works on any device and does not require installation. An app needs to be downloaded…COMPARISONBuild it yourself or have it built?Building it yourself with a website builder costs little money and a lot of time, and produces a site that is technically limited but useful for many…
One question here not at state?
Just ask him. We will respond within one business day, even if the answer is that you don't need it.