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What is a cookie notification?

Many sites show a notification that they do not need at all.

A cookie notification asks visitors to consent to cookies that are not strictly necessary, such as analytics and advertising cookies. Purely functional cookies are allowed without permission. Refusing should be as easy as accepting; a bar with only a chord button is not sufficient.

1 min reading time

IN COMMON LANGUAGE

When you have to

If you only place cookies that are necessary for the site to work: a shopping cart, a login session: then you do not need a notification.

As soon as third-party analytics, advertising pixels or embedded media are added, prior consent is required and no measurements are required before a click is made.

WHY IT MATTERS

What a valid notification does

Refusing is as visible and as simple as accepting, no pre-checked boxes, and nothing to place before the choice.

A report that only measures after permission costs measurement accuracy. That's the price, and it comes with it.

  • Only for non-necessary cookies — functionally allowed without.
  • Just as easy to refuse — like accept, in one click.
  • Do not place anything before the choice — check that the script is actually waiting.
  • No pre-checked boxes — that's not consent.
  • Choice retractable — the visitor must be able to think about it.

FREQUENTLY ASKED QUESTIONS

More about a cookie notification

Do I need a cookie notification?

Only if you place unnecessary cookies. If you don't use analytics or third-party embedded media, a notification is unnecessary and only makes your site more annoying.

Can I refuse visitors who do not accept them?

Not for regular websites: consent must be free. A wall that makes your site unusable if denied is not a valid permission.

Do embedded videos count?

Yes, they often place cookies from the provider. That's one of the most overlooked resources; there are privacy-friendly embed options that prevent that.

CONTINUE READING

More on this topic

Of course, continue reading about this subject.

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