Same result, more attention: provided your highlighting matches your page.
A rich snippet is a search result that is enriched with additional information: stars, prices, expandable questions, cooking times or vacancy details. It is caused by Google reading structured data on your page. Your position will not change, but your visibility and click-through rate will.
IN COMMON LANGUAGE
How to have a chance
Add structured data that fits what the page is: a service, a frequently asked question, an article, a vacancy. Error-free marking is the prerequisite.
The hard rule: the marking must match what is visible on the page. Flagging reviews that aren't there is a quick route to a manual action.
WHY IT MATTERS
What not to expect
A guarantee. Google determines whether it shows something, and that varies per search query and per period.
Your own assessments about yourself are also not eligible; they must come from an independent source.
- Marking fits the page — no stars without reviews.
- Visible what you mark — highlighting hidden content is not allowed.
- No guarantee — Google decides per search query.
- Flawless — one mistake and the entire block expires.
- Check with a testing tool — before going live.
FREQUENTLY ASKED QUESTIONS
More about a rich snippet
Why can't I see any stars?
Probably because you don't have any eligible reviews, or the highlighting doesn't match the page. Your own assessments about yourself do not count.
Does this work for every page?
No, only for types that Google supports: FAQs, Products, Recipes, Jobs, Events, and some others. There is no rich result for a regular service page.
Is it standard for you?
Yes, tailored to what the page is. And the audit script checks on every build that the flag is valid.
CONTINUE READING
Of course, continue reading about this subject.
Stand out search results?
We put structured data on every page and check it with every build.