The first screen determines whether someone stays: but not that everything has to be there.
Above the fold is the part of a web page that is visible without scrolling. The term comes from the newspaper world. There is no fixed fold on the internet: it varies per screen. What is true is that the first screen determines whether someone stays or clicks away.
IN COMMON LANGUAGE
What should be there
What the page is about and whether the visitor is in the right place. That is the question that must be answered in the first seconds.
And a clear next step for those who already come in convinced: they don't have to scroll first to know what they can do.
WHY IT MATTERS
What it doesn't mean
Everything important should be there. People scroll just fine if the first impression is correct; cramming everything into the first screen results in an overloaded page.
On mobile, the first screen is also small. Choose one message there instead of three.
- What is this about? — clearly in one sentence.
- Am I fine? — recognition for the visitor.
- One clear action — for those who are already convinced.
- Don't cram everything — people actually scroll.
- View mobile separately — the first screen is small there.
FREQUENTLY ASKED QUESTIONS
More about above the fold
Should my button be above the fold?
One of them is, for those who come in already convinced. Repeat it later for those who want to read first: that is not duplication but serving two types of visitors.
How big is the first screen?
This varies per device. Therefore, do not design at a fixed height, but ensure that the core message is at least visible on a telephone.
Is a large image at the top wise?
Only if he adds something. A large image that pushes away the answer costs visitors, and a heavy image also costs loading time at exactly the moment it counts.
CONTINUE READING
Of course, continue reading about this subject.
A first screen that correct?
We look at your top screen and say whether the visitor knows within a second that he is in the right place.