Web design for businesses in Utrecht.
Centrally located, many knowledge-intensive services and a student population that makes the market younger than elsewhere.
We build websites for entrepreneurs in Utrecht from €895 for five pages, with a fixed price in advance and delivery within two weeks. We are located in Amsterdam, about forty kilometers away, and can visit you if desired. The site is yours after payment, including source code.
THE MARKET IN UTRECHT
A market of knowledge work
Utrecht has an overrepresentation of business and knowledge-intensive services: consultancy firms, ICT, healthcare around the UMC and a growing layer of self-employed people who work from home or a collective building.
For that type of company, the place name is rarely the search term. A management consultant is found based on his specialism, not on 'consultant Utrecht'. That makes a well-developed service page more valuable than a local landing page.
- Knowledge-intensive work? — Customers search by specialty, not by city.
- National clientele? — Then the place name is ballast.
- A lot of competition in your technical term? — Get more specific instead of more local.
- Many business services — specialty above place name.
- Care around the UMC — privacy and accessibility requirements.
- Many self-employed people — five pages are often enough.
- National clientele — then aiming locally is a shame.
- Fixed price in advance — from €895.
HONEST ABOUT OUR REACH
We do not yet have a customer in Utrecht
We do not have a customer in Utrecht. For knowledge-intensive services, this makes less difference than you might think: your clients choose based on substantive expertise, not on the zip code of your website builder.
If you want someone around the corner, that is a legitimate preference and there are plenty of good agencies in Utrecht. We'd rather say that than pretend that distance never counts.
- No Utrecht reference — we will therefore not mention any.
- This is lighter in knowledge work — your customers choose based on content.
- Do you want someone around the corner? — then that is a valid preference.
- Demonstrable projects — with numbers and context.
- Half an hour by train — distance is practically not an issue here.
WHO ELSE ARE THERE
The local playing field, in fact
Utrecht appears on thirty-three competition pages in our research, but from only two agencies. That is a different picture than Alkmaar: a lot of volume, little spread.
In practical terms, this means less fragmentation, but two parties that are strongly committed to it. Here too, a specific technical term is more realistic than the general local term, especially for knowledge-intensive work where customers do not search by location.
- Thirty-three pages, two desks — lots of volume, little spread.
- Programmatically set up — both use place name templates.
- We build per page — no template with another city in it.
- We publish prices — they don't.
- The technical term is more realistic — especially for knowledge-intensive work.
WHEN NOT
Working area around Utrecht
We serve this region from Amsterdam with the same agreements and without travel allowance: Nieuwegein, Zeist, De Bilt, Houten, Maarssen, Vianen are within the same reach.
We have deliberately not created a separate page for those places. A page per village with the same text and a different place name is exactly what search engines consider a doorway, and it does not help you as a reader.
- Nieuwegein — within the working area, without surcharge.
- Zeist — within the working area, without surcharge.
- De Bilt — within the working area, without surcharge.
- Wooden — within the working area, without surcharge.
- No separate page per village — that would be a doorway and not a service.
FREQUENTLY ASKED QUESTIONS
Questions from entrepreneurs from Utrecht
As an advisor, should I aim for 'Utrecht'?
Usually not. Customers for knowledge-intensive work search by specialty and not by city. A page about your field almost always yields more than a local landing page: even if this is one.
Are you coming to Utrecht?
Yes, half an hour by train. We will visit you for an introduction and delivery without charging travel costs.
Does it cost more because I am outside Amsterdam?
No. Same prices, same agreements, no travel surcharge within this work area. Website Start is €895, Website Growth €1,795.
Do you have customers here?
Not at this time, and we'd rather say that than suggest it. Our detailed cases have been carried out elsewhere. The location makes no difference to the technology; for honesty about what we can prove.
CONTINUE READING
Of course, continue reading about this subject.
Into a conversation Utrecht?
Tell what your company needs. We come to Utrecht or call: whatever suits you best.