To be mentioned in AI answers.

Partly the same work as SEO, with one important difference in how you write.

You get mentioned in AI answers by writing pages that answer a sub-question briefly and independently, keeping your facts consistent throughout, and allowing AI crawlers in robots.txt. AI systems largely draw from the same indexed pages as search engines, so the technical foundation remains the same.

STEP BY STEP

This is how you approach it

Allow AI crawlersCheck your robots.txt. Anyone who cannot be read will not be quoted. That is a conscious decision: blocking protects your texts and excludes you.
Start each page with an independent answerForty to sixty words that make sense on their own, without reference to the rest of the page. That is the format that is being adopted.
Make your facts identical everywhereThree different prices on three pages makes you useless as a source. We therefore hold prices centrally and allow the build to fail in case of deviations.
Include figures with date and originA verifiable figure is more likely to be quoted than an isolated statement, and it also makes your page more powerful for people.
Also write about disadvantagesModels like to cite sources that weigh up. A page that only mentions benefits reads like advertising and is skipped.
Test it manually every monthAsk your most important questions to the well-known assistants and note whether and how you are called. There is no report for it yet; this is the only fair measurement for the time being.

PITFALLS

What not to expect

There is no dashboard that shows how often you are quoted. Anyone who sells you an AI visibility score is selling an estimate.

And llms.txt is not a panacea. We keep track of it because it costs little, but there is no hard evidence that it does anything.

More about GEO

No measurement dashboard — manual testing is the fair method.
llms.txt is not a guarantee — cheap, unproven.
Well: answer at the top — the format to be adopted.
Well: consistent facts — contradictions disqualify you.
Do: mention disadvantages — balanced sources are cited.

FREQUENTLY ASKED QUESTIONS

More about AI discoverability

Does this replace SEO?

No, it comes with it. Most searches still return links, and AI systems use the same indexed pages. Without a technical foundation you won't win in either.

Should I allow AI crawlers?

That is a trade-off. Blocking protects your texts against reuse and excludes you from being mentioned. We consciously allow them because being mentioned benefits us more than shielding them.

Does this require extra work?

Hardly, if you already write well. The answer-first format is a writing choice, not an additional project. The consistency of your facts is work you should be doing anyway.