The most important line of text on your page, and usually the least thought out.
A meta title is the title of your page as it appears in search results and the browser tab. It is one of the strongest signals about what your page is about and strongly determines whether someone clicks. About 60 characters is safe; is cut off longer.
IN COMMON LANGUAGE
What a good title does
It contains the term you want to be found for, at the front, and says what the reader gets. Everything that comes after that is a bonus.
Uniqueness per page is essential. Twenty pages with the same title make it impossible for both Google and the reader to choose.
WHY IT MATTERS
How to write it
Put the main term at the beginning, add something distinctive and keep it under sixty characters.
Avoid stuffing yourself with terms. 'Website development, web design, web agency, internet agency' reads like spam and performs accordingly.
- Main term in front — what is cut off does not count.
- Unique per page — duplicate titles confuse everyone.
- Around 60 characters — longer is cut off.
- Something distinctive — a price, a term, a promise.
- No list of terms — reads like spam.
FREQUENTLY ASKED QUESTIONS
More about a meta title
Is the title a ranking factor?
Yes, and one of the stronger on-page signals: other than the meta description, which only influences the click. Both are worth it, for different reasons.
Why does Google show a different title?
If your title doesn't fit the search query or looks too much like a list, Google sometimes rewrites it with text from your page. A clear, relevant title is usually adopted.
Can my company name be included?
At the back, separated by a dash. It takes up space at the front that you need for the term you want to be found for, unless your brand itself is the search term.
CONTINUE READING
Of course, continue reading about this subject.
More clicks out the same positions?
We check your titles and descriptions and tell you where you are missing clicks.