What does a bad website cost you in customers?
The most expensive website is not the most expensive quote, but the site that yields nothing.
A bad website costs you customers in three ways: visitors who drop out while loading, visitors who don't find what they're looking for, and visitors who never reached you because you can't be found. The third is the largest and the least visible, because you miss people you have never seen.
STEP BY STEP
This is how you approach it
- Calculate your average customer valueWhat does one customer earn you on average, over the entire relationship? That number makes everything that follows concrete.
- See how many visitors you have nowAnd how many of them make contact. That percentage is your starting point; without that figure, every estimate is a feeling.
- Calculate what one percent more yieldsWith a thousand visitors per month, one percentage point equals ten additional requests. Multiply by your customer value and your conversion rate to order.
- Measure your loading time on mobileWith WiFi off. Every second of delay costs visitors before they see anything: this is loss that you won't see anywhere.
- Check whether you can be found at allType site:yourdomain.nl in Google. If you are hardly there, then this is the largest post, because those visitors never come.
- Compare that with the costs of improvementsA site from €895 that yields ten additional customers per year quickly pays for itself with almost any customer value.
PITFALLS
The losses you don't see
Visitors who dropped out while loading are not recorded as a loss in any report. They show up as low traffic, not lost sales.
And people who never found you are completely invisible. That is exactly why an untraceable site seems to do well for so long: there are no complaints from someone who was never there.
- Dropouts during loading — do not appear anywhere as a loss.
- Visitors you never found — the largest and most invisible post.
- Requests that have not been sent — measures form opens versus submits.
- Well: calculate your customer value — that makes it concrete.
- Do: test mobile with WiFi off — the fairest control.
FREQUENTLY ASKED QUESTIONS
More about returns
How do I know if my site is performing poorly?
Compare your requests with your visitors. If you have few visitors requesting it, then it is your page. If you hardly have any visitors, then it is your findability. Those two require different work.
Is a new site always the answer?
No, and that's an honest comment from someone who sells sites. If the technology is good and only content is missing, then improvement is cheaper and faster.
Can you calculate this?
Yes, free of charge. Tell us your customer value and your current numbers, and we will do the sum: including the outcome that improvement does not pay for itself for you.
CONTINUE READING
Of course, continue reading about this subject.
What are you leaving now? lie down?
Tell your visitor numbers and customer value. We calculate what improvements would yield.